Needs To Exist
You already know what success looks like.
The dangerous question is: What would convince you to stop?
Two minutes. Bring a real idea. The one you’ve actually been carrying.
Step 01
What is the idea?
Your idea never leaves your browser.
Step 02
What kind of test are you running?
Step 03
How many people will actually see this?
Not how many you hope. How many you'll actually reach.
people
Step 04
What result makes you go all in?
24 of 200 people/12%
Step 05
What result makes you walk away?
6 of 200 people/3%
Step 06
When will you have run this test?
A kill criterion without a date is just optimism.
Step 07
How many hours each month do you spend on this idea?
Step 08
If this test comes back below your number…
…would you actually stop?
Answer step 08 to continue.
Want us to go deeper?
Not on your idea.
On designing experiments worth trusting before you run them.